Step One: Collect Data
Your tech stack is already collecting data for you, from site traffic and form submissions on your own website to leads registered, deals closed, and deal size from your partners. Whatever data pieces your applications are collecting, take the time to find them to have a big picture of what you can look at to inform performance.
Once you start collecting data, continue tracking it to identify change. Custom reports dashboards are available in most platforms to help keep track of what matter to your business.
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Lynda Cloud
Chief Executive Officer
Lynda brings nearly 30 years of experience in education and the online learning industry. She previously served as CEO at Equal Ed, a global start-up focused on expanding and equalizing access to online learning tools in emerging and developed markets.
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